Discovery Process
Through stakeholder interviews, persona development, and competitive audits, Sunrise Integration established a clear strategic direction that directly informed the final site plan and design structure. The team identified user frustrations, content gaps, and workflow inefficiencies—and used that insight to build an actionable framework that addressed both business needs and user expectations.
The discovery process yielded:
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Clear behavioral mapping for Salsa’s two key audiences: gear-savvy enthusiasts and curious first-timers
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Insights into gaps in product discovery, filtering, and spec comparison
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A need to better segment products that require in-store purchase vs. those available online
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Direction for improving the visual storytelling and brand presence on-page
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Detailed technical and feature requirements to guide Shopify theme customizations
These findings weren’t just documented—they were used to architect the entire site experience.
