Approve New Resellers
When businesses transact with other businesses, there's a higher stake involved. It's not just about selling a product, it's about establishing trust and building long-term relationships. Often times you're extending credit and payment terms in exchange for higher sales volume. You don't want to provide this discount to just anyone, so you need a way to approve resellers before you begin any B2B transaction. A signup form is the perfect first touch-point with any prospective partner.
The signup form acts as a simple starting point in verifying potential resellers. This verification process is crucial because of the unique needs and expectations of B2B transactions. When a merchant knows who their resellers are, they can provide more tailored services, foster stronger relationships, and create a more secure environment for business transactions.
The point of the B2B form is to gather relevant information from businesses that wish to register, become a partner, reseller, distributor, or engage in any form of business transaction with your company. For this type of form, you're requesting details pertinent to business operations. This might include:
Business Name: The official name of the business entity.
Type of Business: Whether it's a sole proprietorship, partnership, corporation, etc.
Business Identification Number or Tax ID: A unique number that identifies the business for tax or regulatory purposes.
Contact Details: Not just an email, but often a business address, phone number, and perhaps the name of a primary contact or decision-maker.
Business Size and Operations: Information about the number of employees, annual turnover, or other metrics that give an idea of the scale and scope of the business.
References or Previous Partnerships: Some forms might request references to understand the business's history or reputation.
The rationale behind collecting such detailed information is to ensure the legitimacy of the business entity and assess the potential viability of the partnership. It's an essential step to foster trust, ensure compliance and build a long-term business relationship. Until now, Shopify merchants didn't have a means to create such a form.