The Solution

Our team was tasked with reimagining Stellar Technical's online presence through a suite of services. We were tasked with redesigning their website, refreshing their logo, enhancing their brand identity, providing expert ecommerce advice and implementing advanced Shopify features. Through close collaboration with Stellar Technical, we found amazing solutions that met their evolving needs.

New Logo And Branding

The client's most critical request was for updating branding. Stellar Technical did not like their previous logo and wanted a refresh. Drawing inspiration from the iconic painting 'Starry Night,' Stellar selected a sophisticated color palette of navy and gold. This choice not only reflects the artistic brilliance and depth of the painting but also infuses a sense of elegance and richness into the brand's identity.

Creating a new logo for Stellar Technical Products was the first part of the rebranding process. We approached it using our client-focused methodology to ensure it perfectly matched Stellar Technical's vision. The process began with a series of in-depth discussions and brainstorming sessions with Stellar’s key stakeholders. We aimed to understand their brand ethos, values, and the message they wanted to convey. This initial phase was crucial for aligning our creative direction with Stellar's expectations and the broader strategic goals of their rebranding.

We wanted to ensure the new logo would stand out and remain relevant. It needed to resonate with the electronics sector, including relevant color schemes, typography, and iconography. We started with their old logo and iterated on a design that excited the
Stellar team.

Branding Exercises

To ensure the new design and brand identity resonated with both existing customers and potential new markets, we conducted extensive market research and gathered feedback from a diverse group of stakeholders. This allowed us to understand the needs and expectations of different user groups, ensuring the redesign not only retained the essence of Stellar's legacy but also appealed to a broader audience.

To understand Steller's marketplace, we used a conceptual Four Quadrant Model that categorizes designs based on their style and relevance. This concept uses the axes of "Established vs. Emerging" and "Modern vs. Timeless." This exercise helps our design team strategically position a brand's visual identity within the marketplace.

With this foundation, our design team began the creative process, developing several design concepts. Each concept was crafted to reflect Stellar’s innovative and tech-forward identity, using geometric shapes, bold lines, and a modern color palette that communicated both professionalism and approachability.

We presented these initial concepts to Stellar, gathering feedback in a collaborative review session. This feedback was instrumental in refining our designs. We iterated on the chosen concept, fine-tuning details, and making adjustments based on Stellar's input to ensure the design not only met but exceeded their expectations.

Enhancing Search

Search is the core of any ecommerce site and our development team was laser-focused on ensuring the new Stellar Technical site had improved apability. We were able to use the new features of Shopify's Search and Discovery app to power the search. The app improves the overall user experience by making product discovery quicker and more intuitive. We were able to display relevant product searches mixed with matching collections and pages. Customers get a more customized search experience that feels more responsive to their needs. This ultimately leads to higher satisfaction and increased loyalty.

Tracking Events And Analytics

To enhance the site's functionality and track its performance, we connected it to Google Analytics. This integration allowed us to gather valuable data on user behavior, traffic sources, and conversion rates. The Google Analytics setup was customized to track specific ecommerce metrics such as cart abandonment rates, average order value, customer acquisition costs and specific conversion actions
like user calls. This important data gives Stellar Technical deep insights into their business performance.

Project Management

Integrating all aspects of the site redesign and the rebranding efforts needed meticulous planning and coordination to ensure all elements were aligned. We wanted to maintain a clear and open communication with Stellar to promptly address any concerns and incorporate feedback effectively.  Communication is critical to our Agile process.

We maintained clear and open communications with Stellar throughout the project with open meetings and weekly demonstrations. This created a continuous exchange of ideas and feedback. Every week we could focus on adjustments and strategies as needed. This created an open dialogue where we aligned with Stellar's expectations to ensure success.