Free Session Fri, Jul 17, 2026 - 11:00 AM
Shopify Rollouts for A/B Testing
Testing changes on your website shouldn't be a guessing game. Shopify's new A/B testing capabilities make it easier to experiment with different experiences and understand what actually improves conversions. Join us to learn how merchants can use testing to make smarter decisions and increase revenue.
What We'll Cover
✔ What A/B testing is and why it matters
✔ The new Shopify testing capabilities and rollout features
✔ Examples of what merchants should test
✔ Measuring conversion and performance improvements
✔ Avoiding common testing mistakes
✔ Building a culture of continuous optimization