4 Key Takeaways from Shopify Unite 2021
While the Shopify Unite 2021 conference didn’t have all the bells and whistles of in-person events of years past, the ecommerce innovator unveiled their largest set of platform updates and investments to date. As a long-term partner of many Shopify merchants, they gave us many reasons to celebrate and get excited from a development perspective. By providing entrepreneurs more flexibility, more creative power, and more opportunities to grow, Shopify continues to shape the future of ecommerce. There were several interesting announcements, but here are our four key takeaways from Shopify Unite 2021.
1. Large Investments into Their App Developer Ecosystem
Shopify announced some major changes on their platform that captured the attention of our developers:
Developers who build for the Shopify App Store will now pay a 0% revenue share for the first $1M they earn annually on the platform starting on August 1, which is a decrease of 20%. The $1M benchmark resets annually. The same 0% revenue share model will also be available to Theme Store developers.
Shopify has launched a new integration with Github, Theme Check, Development themes, and improvements to Liquid.
Shopify has released Dawn, which is their first open source theme that has Online Store 2.0 features built in. It’s 35% faster than the most popular Shopify theme and will be the new standard for Shopify theme development.
2. Major Infrastructure Improvements in APIs and Developer Tooling
Shopify announced that they are further investing into API-powered storefronts that allow developers to unlock their fast, flexible, and feature-rich platform while having the freedom to choose their own framework and language.
Notable Storefront API improvements include:
New cart functionality that estimates the cost of products, with taxes and discounts, optimized for performance and designed to scale without any store-wide rate limits
Selling plans that enable merchants to set up subscriptions, pre-orders, and other direct integrations with Shopify's native checkout
International pricing to offer localized buyer experiences by serving up per-country pricing according to buyer location
Local pickup will allow buyers to purchase a product online and pick up from their desired location
3. New Visual Metafields Management and Custom Content
With support for additional Metafields, merchants can now add their own attributes to models like products and product variants, with support for other models like customers and orders coming later in 2021.
Coming soon will be Custom Content, which will be built on top of the new Metafields infrastructure and serve as Shopify's Content Management platform. With it, merchants can store content of any format within Shopify.
4. New Checkout and Payment Apps
The Checkout Extensions feature will allow developers to securely build apps into Shopify Checkout. These checkout customizations will also work in Shop Pay, making the fastest way to pay on the internet another creative brand surface for merchants. Developers can also take advantage of Payments Platform, which provides a way to integrate third-party payment gateways into Shopify Checkout, unlocking new sales growth opportunities for merchants.
These features will open up many opportunities for Sunrise Integration when working with B2B businesses. Furthermore, the features would no longer be limited to Shopify Plus, which would be a big win for businesses with a significant wholesale operation.