It’s no secret that customers want to see and engage with images, photos and other visual media assets. We live in a media-rich world where visuals hold people’s interest longer than text and allows businesses to communicate with users in ways that other forms of content cannot. When you optimize and harness the power of visual media assets, you can reap a wide range of business benefits.
It doesn’t come as a surprise that image and video bandwidth have grown tremendously over the past year. In fact, according to Cloudinary’s data, image bandwidth traffic has increased 25% across all industries! Furthermore, their data also demonstrates the need for brands to support a dizzying range of devices and engagement touch points, including game consoles and smart TVs.
If you want to be a market leader and scale your business, it’s not enough to simply share a few images and videos on your website. You should develop a strategy for effective digital asset management and optimization through the whole digital asset lifecycle, from creation, storage, and distribution to deletion. Thankfully Cloudinary can help with that. This AI-powered cloud platform, used by big names like Bombas, Nintendo, Atlassian and General Mills, is transforming the way that businesses handle their media assets in our hyper-digital world.