Shopify apps often serve as a great extension of SaaS companies, giving them a powerful way to reach new customers and markets as well as better serve their existing ones.

If you’re an established company, building a Shopify app can help you grow your revenue, market share and brand if done right. Here’s how to do it:

• First and foremost, identify the opportunities, requirements, revenue potential and go-to-market plan. Make sure an app is a worthwhile investment!

• Treat this integration almost like it’s a new startup inside your company

• Understand and plan for a revenue share model with Shopify

• Build out a long term roadmap beyond the release of the app - think several years down the road

What kind of opportunities can you take advantage of with a customized Shopify app?