Shopify apps often serve as a great extension of SaaS companies, giving them a powerful way to reach new customers and markets as well as better serve their existing ones.
If you’re an established company, building a Shopify app can help you grow your revenue, market share and brand if done right. Here’s how to do it:
First and foremost, identify the opportunities, requirements, revenue potential and go-to-market plan. Make sure an app is a worthwhile investment!
Treat this integration almost like it’s a new startup inside your company
Understand and plan for a revenue share model with Shopify
Build out a long term roadmap beyond the release of the app - think several years down the road
What kind of opportunities can you take advantage of with a customized Shopify app?