BlackFriday and CyberMonday are HUGE opportunities that ecommerce businesses should take full advantage of.
It’s the perfect time to catch up on lackluster sales in Q2 and Q3 or simply keep the momentum going if you’ve been hitting all the right numbers.
Things will be competitive....especially this year!
What kinds of promos will your store be running? BOGO? Free gift with purchase? Referral codes? Free shipping? Flash sale?
Whatever you’re planning make sure:
Your store can handle your promotions - if you’re on Shopify, do you have all the right apps installed, paid for and tested?
You stand out from the crowd
To unload inventory that’s been sitting due to COVID-19
To confirm all promotions can be supported by your storefront and/or operations
Your e-commerce, tech, finance and marketing teams are aligned on the promotions