Ecommerce has become an inextricable part of the experience of consuming entertainment.
Do you remember what it was like to sit and watch TV before streaming? Oh, how times have changed. Watching TV has completely transformed over the past 10 to 15 years. With a low cost subscription, many of us have replaced the phrase “watching TV” with “watching Netflix” or “watching Amazon Prime”.
But television shows aren’t the only form of entertainment that has evolved. Movies (rent online), sports (fan experience and live games), news and internet media (subscriptions), concerts (online tickets and online merchandise), and gaming (in-game purchase, digital downloads) all look different than they did just a few short years ago.
Ecommerce has exploded since the first instance of online shopping and will only continue growing. Global retail ecommerce sales are expected to grow to $5 trillion by 2022. That’s 5000 billions! What does that mean for entertainment companies and brands? It would be foolish not to implement ecommerce into your business model, or at the very least, be aware of ecommerce trends and news.