Getting Started With SMS Marketing
If your brand is deciding to venture into SMS marketing, you have to first figure out what you want to achieve. Are you looking to boost sales, increase customers, or launch new products? Once you've solidified your goals, then you can plan how often to communicate your message. SMS is a great tool, however, customers may get annoyed more easily if they receive too many unwanted messages. Everyone hates getting robocalls and spam texts so you need to carefully plan your SMS frequency.
You should also consider the length of text messages. People expect text messages to be swift and to the point. Given the limit of 160 characters, it's essential to use this space wisely. If you find your content exceeds this limit, perhaps an email campaign might be more effective.
What about the costs involved with SMS marketing? Sending a text message is more expensive than sending an email. If you compare costs, SMS sits in the middle between email and paid ads. It is a bit more costly than emails, but you can save quite a bit compared to digital ads. It's important to plan your budget and understand the costs involved with SMS communication.
Once you've landed on the why and how much, you can focus on the critical step of picking an SMS partner (like Attentive). You need to choose the right platform for sending text messages. The list of great SMS solutions has greatly expanded. The ecommerce market is brimming with tech solutions specifically designed for SMS marketing. Most of the popular platforms can seamlessly connect with your email and ecommerce platforms. This way, you can manage your SMS marketing while still ensuring the smooth operation of your online store.
Let's review why your company should use SMS marketing:
Immediate Reach: SMS messages are delivered instantly and directly to your audience's mobile device. Most people tend to open text messages within minutes of receiving them, providing businesses with a fast and effective way to communicate with customers.
High Open Rates: Text messages have a very high open rate. Studies suggest that 98% of SMS messages are opened. This is significantly higher than other forms of digital marketing, such as email.
Direct Engagement: SMS marketing allows for direct two-way communication with customers. They can easily respond to your messages, leading to increased engagement.
Personalization: SMS marketing can be highly personalized, based on each customer's purchase history, preferences, and behavior. This can make the marketing feel more relevant and effective.