What happens when legacy brands, those that have been around for decades, fail to adapt to the ecommerce landscape?

They fall behind and customers look to other brands that can meet their needs. Fulfilling orders manually and keeping paper records are simply not good enough.What happens when legacy brands, those that have been around for decades, fail to adapt to the ecommerce landscape?

Here’s how to modernize a retail brand and make it competitive in an ecommerce-obsessed world:

E-commerce Management

• Hiring an ecommerce manager

• Preparing bookkeeping/finance for online sales

• Developing customer service plan

Fulfillment Automation

• Choosing shipping methods and negotiate rates

• Scaling fulfillment - fulfill in-house or 3PL

• Automating orders and inventory

Marketing

• SEO/SEM

• Influencer marketing

• Discounts and promotions

Merchandising

• Hiring a merchandising team

• Seasonal inventory planning

• Customer experience and product discovery

Building your e-commerce store

• Choice of shopping cart and hosting

• Payment methods and feature requirements

• Theme design and development